All the Good Reasons Why Your Business Needs to Invest in SEO

There was a time when it did not make sense for businesses to maintain a website because it was quite expensive, especially for small companies. As the years go by, smart small companies have joined the online trend. They began running blogs and websites. This was the start when other small companies saw the wave of successes that businesses with websites are getting. Suddenly, the cost of having a website has become cheaper.

SEO expertsHowever, business owners who developed websites have taken a nap, believing that was enough. SEO experts  believe otherwise – it is not enough to just run a website because customers need to find you and the only way to do that is to invest in SEO.

Before making a purchase, millions of people research online about the product first. Business owners who know about this are smart enough to start investing seriously in SEO, so their target customers can find them. If you are a start-up or small business and you are still weighing whether to do SEO or not, then this article is for you. This outlines the important reasons that your business should use SEO.

•SEO opens opportunities for your business

There are over 100 billion Google searches every month, and this will increase over time. These days, there is an increasing number of people who go online. Most people now have internet access on their laptops, tablets, and smart phones.

internetSome people use the internet to communicate, but others use it for business. However, regardless of what people do online, keep in mind that most people look for something on the web every day. It could be anything, but the important thing to take note of is that whenever users search online, search engines look for a way to show what they think are the best results that match the search. When they do, most online users do not go past the first page.

If your website is listed on the first page of search engine results, you will have more users visiting your website, which means more opportunities to convert a sale.

•SEO gets better leads

Generating leads is certainly an invariable factor that you need to consider when making sales. However, take note that the leads SEO generate are much better than the leads from conventional ways of advertising such as TV, radio, print ad, and billboards.

For example, people see a lot of ads on TV and hear even more over the radio about mobile phones. However, when they think of buying a mobile phone, their first move tends to be performing a Google search. Likewise, there are bigger chances that someone who searches for “best auto insurance in New York” and finds your business website would contact you instead of the number they see on a TV ad.

•SEO is more affordable

seoAdvertising is really important if you want your business to be ahead of the competition.

Advertising on TV, radio, and print can be really expensive. From the experience of SEO consultant, by investing a few hours a day doing SEO campaigns, you can already see positive results in about a week.

A team of professionals will put together a concrete plan and build a series of appealing content that will show potential customers that you really want to provide quality products and services that others cannot.

•The competition is ahead because of SEO

In most business ventures, in order for you to beat the competition, you need to know and do something that others still do not know or do. In other words, you need to be different from the rest. In fact, this may be the main reason why your business is behind the competition.

To confirm this, all you need to do is to do an online search of the product that you offer in your locality. It may come as a surprise to you seeing the websites of your competitors showing up on the first page of the search results. Then, you will keep wondering why they are on top of the game. Your competitors are ahead because they were smart to invest in SEO early on.

In the same light, do not let your competitors completely dominate the market, so invest in SEO as soon as you can.

5 Ways To Break Your SEO and Ruin Your Brand Online

seo

There are a lot of mistakes being made by brands, and internet websites. No matter how you slice it, there are things that you can do right in the world of marketing and there are things that are completely opposite of the best practices that will get you noticed on the web today. Often, times people talk about the things that work best, and that’s fine. But what about the things that you may be doing right now that is causing dips in your traffic? This may sound odd, but there are definitely people chasing the wrong thing when it comes to SEO and you could be following them like a lemming. To reverse this trend, consider the following 5 ways to break optimization standards. If you’re doing these things, you’re on your way out of the search engine results.

5 – Post Spun Content

Content marketing is not going to go away. It will just be more regulated by search engines. If you’re going this route and are deciding to get involved with spinning articles, good luck. The latest algorithm shifts from Google and others have basically considered this to be spam content. The more you do this, the more you’re going to go down in the rankings, and there’s no return here. The reason this is bad is because spun content is drivel, and doesn’t make sense to humans that are reading through it. Don’t go this route.

4 – Post Duplicate or PLR Articles Unchanged

Another thing that many companies continue to do is post updates that are duplicate in nature or PLR options. There is absolutely no better way to ruin your reputation online than to outright copy what others have written, or to even self plagiarize. If you’re doing this right now, you won’t find your viewership rising at all. In fact, the more this is done, the lower in all search queries you’ll fall and in the end, you’ll get bounced right off of search engines.

3 – Spam People In Social Media

If you want your domain name to by synonymous with spam, join any social network and start to private message people that you don’t know and just send them your site. This is absolutely bad, and could pose serious issues to your SEO in the long term. Once you get labeled as a spammer on these sites, your account could get shut down. Not only that, your domain name will go on a black list that will crush anything that you ever do online.

2 – Buy Backlinks in The Hundreds or Thousands

Have you heard that search engine optimization requires you to build backlinks? Well if you buy them in bulk, you can save money, and time. That money and time saved will translate into getting blacked out of all searches. In the latest algorithm updates, backlinks that come from overly spammed locales are no longer going to provide your domain name with anything positive. The more you buy, the harder the penalties are going to become.

1 – Buy Cheap Traffic

Another way that you can end up losing market share is to purchase traffic from just about any website online. You can definitely purchase traffic, gain hits, and boost your ego for a low price today. However, you will find that the hits you get are not only irregular, they will be coming from only 1 location. That translates into fewer conversions, no subscribers, and eventually, another wasted opportunity.

The aforementioned things that you can do break your optimization strategies are not meant to follow, but rather they are meant to shine light on what many marketing professionals are selling as “discounted” SEO services. Don’t fall for them, and make sure that you don’t make the mistakes mentioned above.