There was a time when it did not make sense for businesses to maintain a website because it was quite expensive, especially for small companies. As the years go by, smart small companies have joined the online trend. They began running blogs and websites. This was the start when other small companies saw the wave of successes that businesses with websites are getting. Suddenly, the cost of having a website has become cheaper.
However, business owners who developed websites have taken a nap, believing that was enough. SEO experts believe otherwise – it is not enough to just run a website because customers need to find you and the only way to do that is to invest in SEO.
Before making a purchase, millions of people research online about the product first. Business owners who know about this are smart enough to start investing seriously in SEO, so their target customers can find them. If you are a start-up or small business and you are still weighing whether to do SEO or not, then this article is for you. This outlines the important reasons that your business should use SEO.
•SEO opens opportunities for your business
There are over 100 billion Google searches every month, and this will increase over time. These days, there is an increasing number of people who go online. Most people now have internet access on their laptops, tablets, and smart phones.
Some people use the internet to communicate, but others use it for business. However, regardless of what people do online, keep in mind that most people look for something on the web every day. It could be anything, but the important thing to take note of is that whenever users search online, search engines look for a way to show what they think are the best results that match the search. When they do, most online users do not go past the first page.
If your website is listed on the first page of search engine results, you will have more users visiting your website, which means more opportunities to convert a sale.
•SEO gets better leads
Generating leads is certainly an invariable factor that you need to consider when making sales. However, take note that the leads SEO generate are much better than the leads from conventional ways of advertising such as TV, radio, print ad, and billboards.
For example, people see a lot of ads on TV and hear even more over the radio about mobile phones. However, when they think of buying a mobile phone, their first move tends to be performing a Google search. Likewise, there are bigger chances that someone who searches for “best auto insurance in New York” and finds your business website would contact you instead of the number they see on a TV ad.
•SEO is more affordable
Advertising is really important if you want your business to be ahead of the competition.
Advertising on TV, radio, and print can be really expensive. From the experience of SEO consultant, by investing a few hours a day doing SEO campaigns, you can already see positive results in about a week.
A team of professionals will put together a concrete plan and build a series of appealing content that will show potential customers that you really want to provide quality products and services that others cannot.
•The competition is ahead because of SEO
In most business ventures, in order for you to beat the competition, you need to know and do something that others still do not know or do. In other words, you need to be different from the rest. In fact, this may be the main reason why your business is behind the competition.
To confirm this, all you need to do is to do an online search of the product that you offer in your locality. It may come as a surprise to you seeing the websites of your competitors showing up on the first page of the search results. Then, you will keep wondering why they are on top of the game. Your competitors are ahead because they were smart to invest in SEO early on.
In the same light, do not let your competitors completely dominate the market, so invest in SEO as soon as you can.